Consumer Viewpoint
The last 12 months have been transformational when it comes to consumer demand for auction. We’ve seen record-breaking numbers across the board, from online bids to properties sold, but it’s not just recent market conditions driving the demand, consumers have been ready for change for the better for a while.
Google Trends data shows us that consumer awareness and interest in auction both continue to rise. There’s been a sharp increase in consumer search for auction properties over the last three years, with a rise of 135% when comparing January 2020 to January 2023. Search data for ‘buying a house at auction’ has also more than doubled during the same period, and consumer searches for information around ‘selling a house at auction’ are up by 165%*.
Consumers are looking for agents who offer auction as they’re more open to and understanding of it as an alternative method of buying and selling than ever before.
Download the full index
Consumer Viewpoint
The last 12 months have been transformational when it comes to consumer demand for auction. We’ve seen record-breaking numbers across the board, from online bids to properties sold, but it’s not just recent market conditions driving the demand, consumers have been ready for change for the better for a while.
Google Trends data shows us that consumer awareness and interest in auction both continue to rise. There’s been a sharp increase in consumer search for auction properties over the last three years, with a rise of 135% when comparing January 2020 to January 2023. Search data for ‘buying a house at auction’ has also more than doubled during the same period, and consumer searches for information around ‘selling a house at auction’ are up by 165%*.
Consumers are looking for agents who offer auction as they’re more open to and understanding of it as an alternative method of buying and selling than ever before.
Download the full index